Why flyers & brochures still matter in 2025

Why flyers & brochures still matter in 2025

Even in a digital-first world, print collateral remains a powerful tool. Consider the following:

• “Flyer response rates range from 2.7% to 4.4%, significantly higher than email’s ~0.6%.” NextDayFlyers+1

• Printed flyers enjoy open (or “been-seen”) rates of 57.5%-85%, roughly 3-4× email. NextDayFlyers

• In one study, people were 70% more likely to remember print ads than digital. Mimeo

• 82% of consumers trust print ads when making purchasing decisions. Mimeo+1

• The global print advertising distribution market (which includes flyers, brochures, handbills) is projected to grow from US $25.8 billion in 2024 to US $26.51 billion in 2025 (CAGR ≈2.7%) and to reach ~$30.7 billion by 2029 (CAGR ~3.7%). The Business Research Company

• In a print-marketing survey: 93% of those who use printed marketing materials say it’s important to their strategy. PostcardMania

What this tells us: print isn’t dead. Rather, it offers credibility, longevity, tactile presence and works well especially when paired with digital.

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Use Cases: Where flyers & brochures shine

Here are typical scenarios in which flyers and brochures play a unique role — and how you might use the products from your collection.

1. Local outreach & events

If you’re trying to attract foot-traffic, neighbourhood awareness, or event attendance, then a well-designed flyer is ideal. Because people often pick it up, keep it, and refer back to it, you get layering of exposure.
Best fit product: Custom 32 lb Bond Flyer Printing and Custom 28# Bond Flyer Printing. Cutting Edge Signs & Graphics
Why: Lightweight paper keeps cost down when distributing a large quantity; good for flyers that get handed out door-to-door.
Statistic: ~79% of consumers keep a flyer, pass it on or at least look at it. Oppizi United States

2. Trade shows, conferences & presentations

When you are exhibiting, meeting prospects, or handing something to someone in person, brochures strike the right tone: professional, tangible, informative.  Custom Tri-Fold Brochures on 100 lb Gloss Cover Stock and similar options. Cutting Edge Signs & Graphics
Why: The heavier gloss stock feels premium; tri-fold gives you panels to tell a story.
Use case: Hand out at your booth; leave behind after a meeting; mail to prospects before/after meeting.

3. Direct-mail or mixed-channel campaigns

You can use brochures or flyers as part of a mail-out package, or to complement digital efforts (QR codes, landing pages).
Statistic: Print + digital campaigns can increase efficacy by up to 400%. Mimeo
Product suggestion: Custom 80 lb Matte Cover Flyer Printing is a good middle ground for a high-quality mail piece. Cutting Edge Signs & Graphics

4. Product launches, menus, services brochures

If you’re introducing something new — a product line, service offering, special menu — a brochure gives more space, structure and permanence than a simple ad.
Product suggestion: Custom Z-Fold Brochures on 100 lb Gloss Cover Stock is ideal. Cutting Edge Signs & Graphics
Why: Z-fold opens up like a mini-booklet; the heavier cover stock gives durability and high-impact visuals.

5. Promotional insert (coupon flyer, special offer)

Flyers are also ideal for promotional bursts: discount offers, seasonal deals, sign-ups, event invitations.
Statistic: 33% of customers keep flyers with money-off coupons or in-store deals. Oppizi United States
Product suggestion: The lighter weight options (20 lb Bond Flyer Printing) are cost-effective for high-volume insert distribution. Cutting Edge Signs & Graphics

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Paper types & when to use them

Brochures & Flyers collection page stocks such as 100 lb Gloss, 80 lb Matte Cover, 32 lb & 28 lb Bond, 20 lb Bond, etc. Let’s walk through what those mean and when they’re best used:

Tips for choosing:

• If you expect the piece to be held, leafed through, kept: go heavier (100 lb or 80 lb).

• If it’s a one-time hand-out with short lifespan: lighter (20-lb-32-lb) works.

• Match finish to purpose: gloss gives punch and is better for vibrant photos; matte is easier to read under bright lights and feels more premium.

• Consider fold type: tri-fold, bi-fold, z-fold all affect how content is consumed and how many panels you have for messaging.  Shop now Cutting Edge Signs & Graphics

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How to integrate into your marketing plan

Here are some tactical guidelines for using brochures and flyers effectively:

1. Segment your audience – Decide who you’re reaching and why. A flyer for a local event is different from a service-brochure for high-end clients.

2. Create a clear Call to Action (CTA) – On a flyer, you might say “Visit our booth at X” or “Use code FLYER10 by May 31”. On a brochure, you may guide someone through benefits, features, testimonials and then to “Schedule a demo”.

3. Make sure design is high quality – Since you are using heavier stocks and professional print, visual and copy consistency matters. A premium piece poorly designed defeats the purpose.

4. Distribute smartly – Place flyers where your target audience visits (events, trade shows, neighbourhoods, direct mail, store counters). Leave brochures in places where people will browse (waiting areas, meetings).

5. Track results – Include QR codes, landing page urls, coupon codes to measure response. As a rule: “Those who track performance are 300% more confident in their print initiatives.” PostcardMania

6. Combine with digital – Use print to drive to a digital action (scan a QR, visit a website) or reinforce a digital message with a tangible touchpoint.

7. Refresh regularly – Even printed collateral benefits from periodic updates to stay on-brand and current.

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Why choose CEPrints for your brochures & flyers

Brochures & Flyers collection offers:

• Full-color printing on premium stocks (100 lb gloss or matte) for those high-impact pieces. Cutting Edge Signs & Graphics

• A range of folds (bi-fold, tri-fold, gatefold) and sizes (8.5×11″, 11×17″ & custom) for flexibility. Cutting Edge Signs & Graphics

• Options spanning cost-effective lighter stocks for big volume (20 lb, 28 lb) up to heavy weight cover stocks for premium impressions. Cutting Edge Signs & Graphics

• A straightforward online ordering system and transparent listing of the options. (See the “From $0.10” etc pricing for basic flyers.) Cutting Edge Signs & Graphics

In short: whether you’re handing out flyers in bulk to the public, or presenting glossy brochures to high-value prospects, you have the print material inventory to match the scenario.

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Final thoughts

Despite the rise of digital, print (flyers & brochures) remains a strong pillar of any marketing mix. The stats above show that print delivers credibility, recall, and strong engagement. The key is to pick the right type of print piece for the right scenario and to integrate it into your overall campaign (not treat it as a stand-alone relic).

By leveraging the options at CEPrints you can tailor your material to your need — whether it’s cost-efficient distribution or premium presentation. The choice of stock, finish, size and fold matters. By aligning that choice with the audience and objective, you’ll multiply your impact.